When you list with me, you get:
Scroll down to see how I partner with you every step of the way.
Get a Free Coldwell Banker Home Protection Plan when you partner with me to sell your North of Boston home. The warranty protects you from the cost of unexpected, covered repairs while your home is on the market. For example, problems with plumbing, electrical, heating, and air conditioning systems.
Your Free Coldwell Banker Home Protection Plan can also shield you from the cost of covered issues detected during a home inspection. And that can help keep your home sale on track.*
*Limitations and exclusions apply. See agreement for details. The Seller Coverage Option is limited to a $2,000 cap for all trades during the listing period.
The way you live in a home is different than how you present it to the market. For that reason, I offer free home staging to help you prepare your home for sale. To do so, I partner with Professional Property Stylist and Luxury Home Specialist Lenny Nadja Rein.
Well-known in the Boston metro area, Lenny specializes in staging homes, at all price points, to attract today's homebuyers. And she makes the process easy for you! First, she visits your home to assess each room, as well as the exterior. She then gives specific staging recommendations. Many of which you can do yourself. And Lenny is available to provide full staging services with furnishings, fine art and accessories to support all her recommendations.
I also offer access to the Home-Improvement Program RealVitalize®. It's the perfect solution for Sellers who want to improve the condition of their home with no up-front money. That's because the convenient program lets you hire professionals to repair or improve your home. And you don't pay for the work until your home is SOLD!**
You can use RealVitalize for nonstructural, high-ROI upgrades and repairs. For example, installing a new front door, painting, renovating a bathroom and more!
Basically, the program works like this: RealVitalize gives you access to the Angi network of home-service professionals to perform the work. And Angi guarantees your satisfaction with work quality, while RealVitalize pays the up-front costs. You don't pay anyting back until closing. No hidden fees, charges or markups.
**If listing doesn't sell within 12 months from the first project completion, seller must pay back the full amount of covered services..
To get top dollar for your home, it's key to enter the market at an appealing price. Doing so, along with superior marketing and home preparation, creates the buzz that excites buyers and spurs offers.
And excited buyers give you the negotiating power to maximize the value of your home. So, you want to employ a pricing strategy that creates demand to bid value up.
To develop a pricing strategy for your home, first, I will view it. Next, I will report back to you with market data and comparable properties, to show you what the current market is doing. Finally, I will recommend a price range designed to generate the type of buzz that excites buyers to maximize the value of your home sale.
Magazine-like photos add visual power to your property's print and digital marketing. And that's why I hire a professional photographer for all my listings. I also draw on my decades of corporate marketing experience, and six-figure professional writing skills, to create quality property brochures.
The brochure creative starts with you. You share with me your home's story and I become an expert on the details and features. Next, I develop the brochure copy, ensuring the accuracy of all information. And then I manage the design process. Lastly, your home's brochures are professionally printed on quality paper stock. The result is a glossy property brochure with polished writing and stunning home photos — a Mini Magazine for Your Home!
Your neighbors are great for word-of-mouth marketing. Seriously, who could be better at touting the benefits of living in your area.
And that's why I mail Jumbo-Size Just Listed Postcards or Silver Envelope Home Announcements to them.
Again, I put the same creativity, attention to detail, and professional-grade printing into developing these pieces, as I do for your property brochures.
These gigantic pieces are bound to capture attention in the mailbox! And a QR code in the announcement copy lets neighbors easily check out your home online. From there, your neighbors can easily share your listing by email or on social media.
Now that's marketing that works!
I advertise your home in one of the region's prime print publications. Either Boston Magazine or North Shore Magazine.
Together, they have a combined 70-plus year history attracting a local audience in Greater Boston, and in Massachusetts' North Shore communities.
In fact, the reason subscribers choose them is for the local content.
And that makes them the perfect print publications for local real estate.
When you list your home with me, I advertise it on local TV. Specifically, on Coldwell Banker's local TV show — At Home in New England.
The show runs in the Boston market on MyTV38. And every Sunday, locals tune in at noon for a peek at a selection of homes for sale in New England.
Your ad is also posted to the show's YouTube™ channel to reach an online audience. And from YouTube, people can then share the ad on social media.
Your home gets extensive online exposure when you list with me. First, I add your listing to the local Multiple Listing Service (MLS) used by licensed real estate agents. Your listing is then syndicated to hundreds of popular real estate websites — including Zillow®, realtor.com®, and trulia — to be viewed by potential buyers around the world.
Additionally, my listings reap the exposure benefits of Coldwell Banker® digital platforms. In 2021, these platforms once again attracted more consumers than any other real estate brand.
Of course, I ensure that your home looks its very best online. Magazine-like photographs of all its rooms. Shots of your home from the outside. And perhaps a sunset photo of your home's exterior with windows warmly aglow from interior lighting.
Decades of high-tech marketing experience position me well to exploit the cutting-edge Coldwell Banker real-estate technology platforms and property-marketing programs available at my fingertips. I have the proven experience to manage all the parts of an integrated marketing campaign with targeted and global reach, and digital and print channels.
At a minimum, you can expect professional photography and web copywriting, a dedicated property website, global exposure, online advertising targeting homebuyers, email and social media marketing, and digital area REALTOR® notification.
Based on your wishes, I will run Broker and Public Open Houses. Broker Open Houses give real estate agents a sneak peek at new listings so that they can prepare their interested buyers. While Public Open Houses are a convenient way to let many people view your home in a short time frame. I promote your Open Houses through the multiple listing service and on social media for maximum exposure.
I also manage Buyer private showings. And after every Open House and Buyer private showing, I will report back to you.