8 CELESTINE TERRACE MARKETING PLAN
Hello John,
Thank you for the opportunity to discuss marketing and managing the sale of your property at 8 Celestine Terrace in Stoneham.
This page has information about the exceptional property marketing services I can provide when I list your home. Based on your current plans to put the home on the market next week, we may not be able to do all. And the below information will help us discuss the options to maximize your SOLD price, given your goals.
My understanding is that you have a cash offer of $600K. And that to go forward with a REALTOR®, your target SOLD price is a minimum of $628K to cover the real estate agent fee.
Below is information to aid our discussion. And you can always call/text me with questions at 978.886.4852.
PRICE POSITIONING
To get top dollar for your home, it's key to enter the market at an appealing price. Doing so, along with superior marketing and home preparation, creates the buzz that excites buyers and spurs offers.
And excited buyers give you the negotiating power to maximize the value of your home. So, you want to employ a pricing strategy that creates demand to bid value up.
To develop a pricing strategy for your home, first, I will view it and provide you with comparable properties. Next, I will report back to you with market data to show you what the current market is doing. Finally, I will recommend a price range designed to generate the type of buzz that excites buyers to maximize the value of your home sale.
Click here to view comparable properties to start our pricing discussion.
FOR SALE BY OWNER (FSBO) STATS
Here is information compiled by the National Association of REALTORS® (NAR) for you to consider. FSBOs accounted for 10% of home sales in 2021. The typical FSBO home sold for $225,000 compared to $330,000 for agent-assisted home sales.
FSBO methods used to market home:
- Friends, relatives, or neighbors: 28%
- Yard sign: 20%
- Third party aggregator: 19%
- Social networking websites: 17%
- For-sale-by-owner website: 3%
- Open house: 3%
- Online classified ads: 3%
- Multiple Listing Service (MLS) Website: 3%
- Other website with real estate listings: 1%
- Video hosting websites: 1%
Most difficult tasks for FSBO sellers:
- Preparing/fixing up home for sale: 6%
- Getting the right price: 16%
- Understanding and performing paperwork: 13%
- Selling within the planned length of time: 10%
- Having time to devote to all aspects of the sale: 1%
- Attracting potential buyers: 1%
- Helping buyers obtain financing: 1%
FREE HOME PROTECTION PLAN
As part of my listing services, I give you a Free Coldwell Banker Home Protection Plan. It protects you from the cost of unexpected, covered repairs while your home is on the market. Like problems with plumbing, electrical, heating, and air conditioning systems.
The warranty is issued by American Home Shield and can spare you the cost of covered issues detected during a home inspection.* At closing, the plan converts to a year-long home warranty for the buyer. And this is a great marketing tool for increasing your home's attractiveness. As it may sway a buyer to waive the home inspection. At a minimum, it covers the cost of rekeying the property for the buyers and serves to provide peace of mind regarding home-maintenance expenses during the first year of home ownership.
*Limitations and exclusions apply. See agreement for details. The Seller Coverage Option is limited to a $2,000 cap for all trades during the listing period.
PROFESSIONAL HOME STAGING
Professional Property Stylist and Luxury Home Specialist Lenny Nadja Rein has toured the home.
Lenny will provide full staging services with furnishings, art, and accessories, minus furniture moving, which I understand you have offered to assist with. Major areas to be staged include the Family Room, Living Room, Kitchen, Eat-in Area, 2 Bedrooms, and 2 Bathrooms.
Staging services are included in the listing services fee ($2,800 of value) and you can view Lenny's proposal by clicking here.*
*Please note that the header of the proposal contains the incorrect address, but the body of the proposal contains the correct address.
PROFESSIONAL PHOTOGRAPHY
Magazine-like photographs power both the digital and print marketing of your home. I hire a professional photographer to deliver 36 beautiful photographs of your property's interior and exterior. These photographs are used in property brochures, direct mail, magazine ads, the multiple listing service, digital property alerts, and in your Single-Property Website.
Yes, you get a professionally designed single property website featuring only your home. The benefit of a single-property website is that viewers are not distracted by other listings while touring your home online. Like they are on Zillow and other multiple listing websites.
Also, you will be able to share this website with your friends and family.
AERIAL PHOTOGRAPHY & VIRTUAL TOUR
Your property is in a very desirable location. Once your property has been staged and fully prepared for the market, we will create an amazing video tour. We will use drone-aerial photography to capture the location.
Plus, we will create a virtual tour of your home's interior, showcasing each room. The accompanying video provides an example of the technology we will use.
Again the cost or producing this video is included in my listing services fee.
THIS IS PROBABLY NOT POSSIBLE GIVEN THE CURRENT TIME FRAME.
STUNNING PROPERTY BROCHURES
You will get 50 professionally printed property brochures (your choice of 8in x 8in, 8.5in x 11in, or 11in x 17in). I also draw on my decades of corporate marketing experience, and six-figure professional writing skills, to deliver quality copywriting.
The brochure creative starts with you. You share with me your home's story and I become an expert on the details and features. Next, I develop the brochure copy, ensuring the accuracy of all information. And then I manage the design process. Lastly, your home's brochures are professionally printed on quality paper stock. The result is a glossy property brochure with polished writing and stunning home photos — a Mini Magazine for Your Home!
GIVEN THE TIME FRAME, I MAY DO A DIFFERENT TYPE OF BROCHURE. AND ALSO INCLUDE INFORMATION ABOUT LIVING IN STONEHAM.
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SILVER ENVELOPE MAILINGS
Your neighbors are great for word-of-mouth marketing. Seriously, who could be better at touting the benefits of living in your area.
We will have 100 professionally printed trifold brochures of your property (complete with stunning photos) printed. And then insert them into extra-large silver envelopes and mail them to your neighbors. These announcements standout in people's mailboxes. Recipients do not toss them without reading, because they appear to be invitations.
AGAIN, THE TIME FRAME MAY NOT MAKE THESE POSSIBLE.
LOCAL MAGAZINE ADVERTISING
We will advertise your home in one of the region's prime print publications. Either Boston Magazine or North Shore Magazine.
Together, they have a combined 70-plus year history attracting a local audience in Greater Boston, and in Massachusetts' North Shore communities.
In fact, the reason subscribers choose them is for the local content.
And that makes them the perfect print publications for local real estate.
TARGETED ONLINE ADVERTISING
We will create a YouTube™ ad for your property. A professionally produced 30-second video of your listing served to a targeted audience before they watch a YouTube video. Your property video will receive 3,300-plus views by people interested in moving to the area.
Your listing video ad is also posted to the Coldwell Banker Realty New England YouTube channel, exploiting its search engine optimization benefits. And from YouTube, people can then share the video on social media. Including you and your family.
Additionally, we will run geographically targeted ads for 10 days to a local audience online and on social media.
POWERFUL ONLINE EXPOSURE
We give your home extensive online exposure. And I will ensure it looks its very best on the web, where most people first view it. I add your listing to the local Multiple Listing Service (MLS) used by licensed real estate agents. The MLS syndicates it to hundreds of popular real estate websites — including Zillow®, realtor.com®, and trulia — to be viewed by potential buyers around the world.
Additionally, my listings reap the exposure benefits of Coldwell Banker digital platforms. The most-visited real estate brand online.
HOME SHOWINGS
Based on your wishes, I will run Broker and Public Open Houses. Broker Open Houses give real estate agents a sneak peek at new listings so that they can prepare their interested buyers. While Public Open Houses are a convenient way to let many people view your home in a short time frame. I promote your Open Houses through the multiple listing service and on social media for maximum exposure.
I also manage Private Buyer Showings. And after every Open House and Private Buyer Showing, I will report back to you.
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HOME-IMPROVEMENT HELP
I also offer access to the Home-Improvement Program RealVitalize®. It's the perfect solution for Sellers who want to improve the condition of their home with no up-front money. That's because the convenient program lets you hire professionals to repair or improve your home. And you don't pay for the work until your home is SOLD!**
You can use RealVitalize for nonstructural, high-ROI upgrades and repairs. For example, installing a new front door, painting, renovating a bathroom and more!
Basically, the program works like this: RealVitalize gives you access to the Angi network of home-service professionals to perform the work. And Angi guarantees your satisfaction with work quality, while RealVitalize pays the up-front costs. You don't pay anything back until closing. No hidden fees, charges or markups.
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**If listing doesn't sell within 12 months from the first project completion, seller must pay back the full amount of covered services..
LINDA LECOMTE, REALTOR®
COLDWELL BANKER REALTY
27 Main Street
Andover MA 01810
OFFICE: (978) 475-2201
DIRECT: (978) 886-4852
© 2022 LINDA LECOMTE, ALL RIGHTS RESERVED.
