When you list with me, you get:
Scroll down to see how I partner with you every step of the way.
Get a Free Coldwell Banker Home Protection Plan when you partner with me to sell your North of Boston home. The warranty protects you from the cost of unexpected, covered repairs while your home is on the market. For example, problems with plumbing, electrical, heating, and air conditioning systems.
Your Free Coldwell Banker Home Protection Plan can also shield you from the cost of covered issues detected during a home inspection. And that can help keep your home sale on track.*
*Limitations and exclusions apply. See agreement for details. The Seller Coverage Option is limited to a $2,000 cap for all trades during the listing period.
Professional Property Stylist and Luxury Home Specialist Lenny Nadja Rein and I toured the home yesterday.
Lenny will provide full staging services with furnishings (a couch in the living room), fine art and accessories. Lina thought the dining room table and chairs, the kitchen table, and couches in the great room will stay. As well as, the beds in the bedrooms. Please let us know once you finalize the furniture that will remain.
Your property is in a very desirable location. Once your property has been staged and fully prepared for the market, we will create an amazing video tour. We will use drone aerial photography to capture the scenic river and private, cul-de-sac setting. As well as, your backyard oasis — the pool and spa.
Plus, we will create a virtual tour of your home's interior, showcasing each room. The accompanying video provides an example of the technology we will use.
Magazine-like photos add visual power to your property's print and digital marketing. And that's why I hire a professional photographer for all my listings. I also draw on my decades of corporate marketing experience, and six-figure professional writing skills, to create quality property brochures.
The brochure creative starts with you. You share with me your home's story and I become an expert on the details and features. Next, I develop the brochure copy, ensuring the accuracy of all information. And then I manage the design process. Lastly, your home's brochures are professionally printed on quality paper stock. The result is a glossy property brochure with polished writing and stunning home photos — a Mini Magazine for Your Home!
Your neighbors are great for word-of-mouth marketing. Seriously, who could be better at touting the benefits of living in your area.
We will have 100 professionally printed trifold brochures of your property (complete with stunning photos) printed. And then insert them into extra-large silver envelopes and mail them to your neighbors. These announcements standout in people's mailboxes. Recipients do not toss them without reading, because they appear to be invitations.
We will advertise your home in one of the region's prime print publications. Either Boston Magazine or North Shore Magazine.
Together, they have a combined 70-plus year history attracting a local audience in Greater Boston, and in Massachusetts' North Shore communities.
In fact, the reason subscribers choose them is for the local content.
And that makes them the perfect print publications for local real estate.
We will create a YouTube™ ad for your property. A professionally produced 30-second video of your listing served to a targeted audience before they watch a YouTube video. Your video will receive 3,300-property views by people interested in moving to the area.
Your listing ad is also posted to the Coldwell Banker Realty New England YouTube channel, exploiting its search engine optimization benefits. And from YouTube, people can then share the video on social media. Including you and your family.
Additionally, we will run geographically targeted ads for 10 days to a local audience online and on social media.
Your home gets extensive online exposure when you list with me. First, I add your listing to the local Multiple Listing Service (MLS) used by licensed real estate agents. Your listing is then syndicated to hundreds of popular real estate websites — including Zillow®, realtor.com®, and trulia — to be viewed by potential buyers around the world.
Additionally, my listings reap the exposure benefits of Coldwell Banker® digital platforms. In 2021, these platforms once again attracted more consumers than any other real estate brand.
Of course, I ensure that your home looks its very best online. Magazine-like photographs of all its rooms. Shots of your home from the outside. And perhaps a sunset photo of your home's exterior with windows warmly aglow from interior lighting.
Decades of high-tech marketing experience position me well to exploit the cutting-edge Coldwell Banker real-estate technology platforms and property-marketing programs available at my fingertips. I have the proven experience to manage all the parts of an integrated marketing campaign with targeted and global reach, and digital and print channels.
At a minimum, you can expect professional photography and web copywriting, a dedicated property website, global exposure, online advertising targeting homebuyers, email and social media marketing, and digital area REALTOR® notification.
Based on your wishes, I will run Broker and Public Open Houses. Broker Open Houses give real estate agents a sneak peek at new listings so that they can prepare their interested buyers. While Public Open Houses are a convenient way to let many people view your home in a short time frame. I promote your Open Houses through the multiple listing service and on social media for maximum exposure.
I also manage Buyer private showings. And after every Open House and Buyer private showing, I will report back to you.
I also offer access to the Home-Improvement Program RealVitalize®. It's the perfect solution for Sellers who want to improve the condition of their home with no up-front money. That's because the convenient program lets you hire professionals to repair or improve your home. And you don't pay for the work until your home is SOLD!**
You can use RealVitalize for nonstructural, high-ROI upgrades and repairs. For example, installing a new front door, painting, renovating a bathroom and more!
Basically, the program works like this: RealVitalize gives you access to the Angi network of home-service professionals to perform the work. And Angi guarantees your satisfaction with work quality, while RealVitalize pays the up-front costs. You don't pay anyting back until closing. No hidden fees, charges or markups.
**If listing doesn't sell within 12 months from the first project completion, seller must pay back the full amount of covered services..